Web giants' consumer privacy strategy faces hard sell

WASHINGTON (Reuters) - Emboldened by their victory in quashing online piracy legislation, U.S. Internet companies are gearing up for a battle over whether consumers should be able to restrict efforts to gather personal data. Google Inc, Facebook, Apple Inc and other tech companies have lobbied against congressional and federal agency proposals that would let Internet users press "do not track" buttons on their browsers to block targeted advertising. Consumers could also edit personal information that has been stored about them. ...

Source: http://news.yahoo.com/giants-consumer-privacy-strategy-faces-hard-sell-060337594.html

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